Victoria’s Secret 2021 Holiday Packaging

During the holiday season, brands sometimes use holiday themed bags for anyone who purchases something from their store. Starbucks is one of the best-known brands, releasing holiday themed cups every year. This year, Victoria’s Secret started to use special packaging for the holidays. I really liked the look of the packaging, so I wanted to dedicate a post to the style and design of the holiday 2021 bags, tissue paper, gift wrap, and more.

The holiday packaging Victoria’s Secret is using has illustrations on it. The illustrations include a rabbit, roses, and other floral motifs. The illustrations are in black and white with a pastel peachy pink background. It is reminiscent of the illustrations for Dior’s Toile de Jouy line of products. This is why the holiday packaging caught my eye. I’m a fan of Dior’s Toile de Jouy line, but what I love about Victoria’s Secret’s holiday packaging is that it is not an actual copy to Dior. Instead, it looks more like a children’s book illustrations, which makes sense as some of the images for the holiday 2021 campaign has an Alice in Wonderland theme.

The holiday packaging can be seen on the bags and tissue paper used to pack in store purchases…

As well as gift boxes purchased for an additional fee while ordering online…

Aside from this, the illustrations can be seen on the store holiday decorations in the Victoria’s Secret section of stores. The decorations include boxes that look similar to the gift boxes used for online orders…