
Ariana Grande’s R.E.M. Fragrance at Ulta Beauty
Recently, I went to Ulta Beauty to see Ariana Grande’s new fragrance, R.E.M. I saw it for the first time on Ulta’s website. After reading the website’s fragrance notes, I knew I wanted to try it. It took a few months before I could go to Ulta and see and smell the fragrance in person, but I did and I’m glad I did!
The Ulta Beauty location I went to has a display dedicated to R.E.M. It is located in a corner of the store in the fragrance section, but I think it could be located in other areas of other Ulta Beauty stores.
I really like the design of the advertisement. It reminds me of her costume and artistic style of the music video for Ariana and Zedd’s song Break Free.
The display had a test bottle, three sizes of the fragrance, and travel spray size of the fragrance…
The fragrance itself looks like this…
I really love the way the bottle looks. It’s so beautiful and fits into the theme of the packaging and in store advertisement. I believe the bottle can be taken out of the crystal holder, but I decided not to pull it out. Since there is so much concern about touching things and spreading illnesses, I wanted to be cautious and not touch the bottle any more than I already did to test spray the fragrance.
After trying the fragrance, my first impression is I love it. It is feminine, but different than her other fragrances. The fragrance family is floral, the scent type is woody musk, and the scent notes are…
- Top – quince, fig, salted caramel, marshmallow
- Middle – pear blossom, lavender blossom
- Base – tonka bean, white musk, sandalwood
Although I love tonka beans as base notes, I don’t like white musk in my fragrances. I find they can be overpowering on my skin and don’t always smell really good on me. Despite this, I want to try it again before I buy a bottle of it. Since I don’t like white musk in my fragrances, I plan on buying the travel size bottle before I commit to buying a whole bottle.
Before I end this post, this is the sign describing R.E.M. and the fragrance notes as well as the prices for each size.
Well, that’s all for now! Thank you for reading!

Ulta Beauty Haul- September 2020
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