It’s time for Ulta Beauty’s 21 Days of Beauty Event to finally begin! The sale for Fall 2025 starts on August 29th and ends on September 18th. There was also a preview day for platinum and diamond tier members of Ulta’s reward program. It was on August 28th and featured many products for 50% off. I wrote a separate post featuring my favorites from the preview day sale. You can read it here.
For week 1, I found many products included in the sale that are some of my favorite beauty products of all time. They include Marc Jacobs’ Daisy Love Eau So Sweet, Lancome’s La Base Pro Oil-Free Longwear Makeup Primer, and Lancome’s Juicy Tubes. There are also products that were available on sale during the preview day that are now on sale during this week! This is why I highly recommend checking out Ulta’s website. That way you can see if any of the items from that day’s sale will be available in this week or future weeks sales.
Friday, August 29, 2025
Marc Jacobs
Daisy Love Eau So Sweet Eau de Toilette
Originally Priced $108.00
OLAPLEX
Mini No.3 Hair Perfector Pre-Shampoo Strengthening and Reparative Hair Treatment
Originally Priced $30.00
IT Cosmetics
CC+ Cream Natural Matte Foundation with SPF 40
Originally Priced $47.00
IT Brushes For ULTA
Airbrush Blurring Foundation Brush #101
Originally Priced $28.00
Saturday, August 30, 2025
Benefit Cosmetics
Precisely, My Brow
Originally Priced $27-$28
Too Faced
Bronzers
Originally Priced $38
Clinique
Almost Lipstick
Originally Priced $25
Ariana Grande
God Is A Woman
Originally Priced $28-$50
IT Brushes For ULTA
Airbrush Brow/Lash Styler #118
Originally Priced $15.00
BaBylissPRO
Select Hair Styling Tools
$9.99- $199.99
Sunday, August 31, 2025
Lancôme
Teint Idole Ultra Wear 24H Full Coverage Foundation
Originally Priced $53.00
Supergoop!
Mineral Mattescreen SPF 40 Sunscreen
Originally Priced $40.00
Philosophy
Select Fragrances
Originally Priced $28-$88
Lancôme
La Base Pro Oil-Free Longwear Makeup Primer
Originally Priced $45.00
fresh
Rose Deep Hydration Face Cream
Originally Priced $46.00
IT Brushes For ULTA
Airbrush Full Coverage Complexion Brush #77
Originally Priced $32.00
HALF MAGIC
Magic Drip Glitter Lip Gloss
Originally Priced $22.50
Monday, September 1, 2025
MAC
Color Excess Gel Pencil Waterproof Eyeliner
Originally Priced $25.00
MUGLER
Alien Goddess Supra Florale Eau de Parfum
Originally Priced $98.00
IT Brushes For ULTA
Limited Edition Star Foundation Brush
Originally Priced $33.00
Wednesday, September 3, 2025
LAURA GELLER
Baked Blush-n-Brighten Marbleized Blush
Originally Priced $32.00
KYLIE COSMETICS
Tinted Butter Balm
Originally Priced $20.00
IT Brushes For ULTA
Airbrush Cream Blush Brush #111
Originally Priced $28.00
Ofra Cosmetics
Lip Gloss
Originally Priced $15.00
Thursday, September 4, 2025
DIME
7 Summers Eau de Toilette
Originally Priced $62.00
Lancôme
Juicy Tubes Original Lip Gloss
Originally Priced $25.00
r.e.m. beauty
Sweetener Foundation & Foundation Brush
Originally Priced $25-$35
Smashbox
Photo Finish Primerizer+ Hydrating Primer with Hyaluronic Acid
Originally Priced $42.00
